Insights Article Details Webinar: Navigating the Transformation of Adtech

Webinar: Navigating the Transformation of Adtech

October 27, 2021

Bryce Saunders

The adtech landscape is rapidly evolving with the recent privacy and technology trends, causing significant changes to the digital advertising world. Marketers are challenged with responding to the cookieless world, while embracing new technologies and consumer preferences.

Hear from Bryce Saunders, VP Digital Product & Delivery at AIR MILES, as he joins Matt Thornton, Managing Director at Google Marketing Platform Canada, and Tina Lavigne-Lind, Director of Strategy and Innovation at Canada Post as they speak to "Navigating the Transformation of Adtech". Learn how marketers can stay informed and prepared in the midst of shifts in the adtech environment, while maximizing impact and efficiency.

Access Content

AIR MILES
Marketing
Personalization

About the author

Bryce Saunders

Vice President, Digital Product & Delivery

With over 15 years of experience focusing on digital product management, development and innovation, data and analytics and digital marketing, Bryce is responsible for the delivery and execution of AIR MILES digital programs.

Bryce uses his extensive experience in digital products to lead digital transformation and change management at AIR MILES, while leading a team that shares his passion for connecting and building value for both collectors and partners through digital assets that focus on personalization and relevancy.

Prior to joining AIR MILES, Bryce spent time in the media space, managing all digital business products at Postmedia Network.

Webinar: Navigating the Transformation of Adtech

Access Content

About the author

Bryce Saunders

Related insights

Webinar: Customer Experience Panel

Webinar: Marketing and Personalization Panel

Webinar: Reinvent the Future of Travel