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Webinar: Marketing and Personalization Panel

April 01, 2021

Consumers are inundated with thousands of messages every day as brands compete to provide the most relevant, personalized messaging to cut through the noise. However, personalization is only effective if executed correctly, and pay-offs are only realized if they are performed at scale. Additionally, there are challenges in ensuring the effectiveness of your data and balancing the protection of consumer privacy.

Rachel MacQueen, SVP of Collector Experience and Marketing at AIR MILES joins a panel of industry experts, including Veronique Dorval, SVP Chief Client Experience Officer at Sun Life, and Aaron Spivak, Co-founder of Hush Blankets, to speak about the importance providing value through personalization.

Access the webinar by filling out the form.

  • Customer Experience
  • Marketing
  • Personalization
  • Data

About the author


Rachel MacQueen

Senior Vice President, Collector Experience & Marketing

As head of Marketing, Rewards and Customer Care, Rachel oversees the teams that design and deliver the end-to-end collector experience for our 11 MM collectors. This includes creating desire for the Brand and currency through Marketing efforts such as Brand campaigns, social and traditional media, promotions, direct-to collector engagement, and in-store POP; Rewards and benefit offers like travel, merchandise, AIR MILES Cash, and events; as well as through the services provided to Collectors online, on the phone, and via social community management.

Since joining the AIR MILES Reward Program in 2004, Rachel has assumed several roles integral to the organization’s brand development including leadership positions within Corporate Marketing and Communications, and the Knowledge Office.

Rachel holds a Bachelor of Business Administration from Acadia University.