Using Digital Solutions to Enhance the Customer Experience

September 05, 2015

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In an increasingly omni-channel world, consumers crave information and the digital technology that helps them make more informed purchase decisions. Now they expect their favourite brands to follow suit and adopt solutions that will deliver a more intimate, engaging shopping experience.

Based on a recent study from LoyaltyOne and the CMA, focusing on the interest and adoption of location-based technology, the report makes the case that consumers are ready for and open to beacon technology in particular, in contrast to research that shows retailers industry-wide remain slow to execute digitally-driven omni-channel retail strategies. As explained in the report, for those retailers leveraging digital technologies to connect with shoppers, there is one caveat: The technology itself is but one step of the process – a number of elements need to be in place for such implementations to benefit the shopper and retailer.

Download the full paper to learn more.

Customer Experience

Global Solutions

LoyaltyOne

Loyalty

Customer Analytics

Digital & Mobile

Retail

Report

Using Digital Solutions to Enhance the Customer Experience

Jul 6, 2018, 12:07 PM
In an increasingly omni-channel world, consumers crave information and the digital technology that helps them...
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Publication date : Sep 5, 2015, 00:00 AM

In an increasingly omni-channel world, consumers crave information and the digital technology that helps them make more informed purchase decisions. Now they expect their favourite brands to follow suit and adopt solutions that will deliver a more intimate, engaging shopping experience.

Based on a recent study from LoyaltyOne and the CMA, focusing on the interest and adoption of location-based technology, the report makes the case that consumers are ready for and open to beacon technology in particular, in contrast to research that shows retailers industry-wide remain slow to execute digitally-driven omni-channel retail strategies. As explained in the report, for those retailers leveraging digital technologies to connect with shoppers, there is one caveat: The technology itself is but one step of the process – a number of elements need to be in place for such implementations to benefit the shopper and retailer.

Download the full paper to learn more.

Tags :
  • Customer Analytics
  • Customer Experience
  • Digital & Mobile
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Report
  • Retail
Categories :
  • Report
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