The Smell of Success

July 22, 2014

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Lifting Category Sales with Shopper-Centric Merchandising

With the abundance of retail data available, more and more grocers are realizing the need to pinpoint and leverage key categories to further their business. When a grocer needed to identify opportunities with growth potential, LoyaltyOne's Precima team was approached to analyze and interpret shopper data to determine effective tactics.

Precima uncovered a high-potential category and made informed recommendations that ultimately translated to an overall category sales lift of 10%.

Learn how this was accomplished by downloading this case study, and discover how you can impact category sales with shopper-centric decisions. 

Precima

Customer Analytics

Merchandizing Optimization

Grocery

Retail

Food Retail

Merchandising

Assortment

Assortment Optimization

The Smell of Success

Jan 7, 2019, 11:31 AM
With the abundance of retail data available, more and more grocers are realizing the need...
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Publication date : Jul 22, 2014, 00:00 AM
Lifting Category Sales with Shopper-Centric Merchandising

With the abundance of retail data available, more and more grocers are realizing the need to pinpoint and leverage key categories to further their business. When a grocer needed to identify opportunities with growth potential, LoyaltyOne's Precima team was approached to analyze and interpret shopper data to determine effective tactics.

Precima uncovered a high-potential category and made informed recommendations that ultimately translated to an overall category sales lift of 10%.

Learn how this was accomplished by downloading this case study, and discover how you can impact category sales with shopper-centric decisions. 
Tags :
  • Assortment
  • Assortment Optimization
  • Customer Analytics
  • Food Retail
  • Grocery
  • Merchandising
  • Merchandizing Optimization
  • Precima
  • Retail
Categories :
  • Case Study
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