The Loyal Treatment

July 24, 2013

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Although customer satisfaction is a key measure of any loyalty program, attracting, retaining and growing the value of high-profit customers requires a relationship that goes to the root of the matter: member engagement.

In fact, a benchmarking study of the loyalty programs of more than 40 major U.S. brands—representing the categories of financial services, retail and travel—reveals that innovation and member engagement are more successful at increasing the value of the most-profitable and most-loyal customers than earn and burn alone. 

What we discovered is that knowing your members, their needs and wants, and their current value and potential value is vital to creating a unique and sustainable customer experience.

Download the whitepaper to reveal the full findings and best-practice advice.

Customer Experience

Global Solutions

LoyaltyOne

Loyalty

Retail

Report

CX

Whitepaper

The Loyal Treatment

Jul 6, 2018, 11:42 AM
Although customer satisfaction is a key measure of any loyalty program, attracting, retaining and growing the value...
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Publication date : Jul 24, 2013, 00:00 AM

Although customer satisfaction is a key measure of any loyalty program, attracting, retaining and growing the value of high-profit customers requires a relationship that goes to the root of the matter: member engagement.

In fact, a benchmarking study of the loyalty programs of more than 40 major U.S. brands—representing the categories of financial services, retail and travel—reveals that innovation and member engagement are more successful at increasing the value of the most-profitable and most-loyal customers than earn and burn alone. 

What we discovered is that knowing your members, their needs and wants, and their current value and potential value is vital to creating a unique and sustainable customer experience.

Download the whitepaper to reveal the full findings and best-practice advice.

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  • Customer Experience
  • CX
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Report
  • Retail
  • Whitepaper
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