COMBINING YESTERDAY'S RULES WITH TODAY'S TRENDS
Moore’s Law famously defines the speed of evolving technology as doubling every two years, and at LoyaltyOne we see this rule playing out in the retail world as well.
For the past 50 years, Canadian retailers have been riding a trend-fueled wave of challenges and upheavals, and the pace of change only promises to increase.
We’re likely to see more turmoil over the next five years than we’ve seen in the preceding 50, and this exponential rate of change has challenged Canadian retailers to evolve with increasing speed and agility. They must grow sales while also managing ever-present margin pressure from within, abroad and online. Meanwhile, retailers are being hit by a barrage of new tools that tempt them in promising new directions.
Does this constant flux mean that consumers are seeking something new and different? Not so, according to our new study. With decades of experience in retail loyalty, LoyaltyOne understands how the pace of change is affecting the shopping experience. To better determine what this means for retailers, LoyaltyOne commissioned the 2013 Canadian Retail Consumer Attitudes and Opinions Study.
We asked Canadian consumers about their activities and opinions about their retail experiences, and what the data revealed is that customers still seek a classic loyalty experience. Download the whitepaper for details.