The 2013 COLLOQUY Loyalty Census (Canadian Edition)

July 02, 2013

Download Full Article

Get a download link sent to your email

While 90 percent of Canada's population is enrolled in at least one loyalty program - compared with 74 percent in the United States - the participation figure is down from 2010, according to recent COLLOQUY research. Back then, 94 percent of Canadians belonged to a loyalty program.

With almost 120 million memberships among a population of less than 35 million, Canadians have established themselves as loyalty aficionados, with decades of participation among many types of programs. So why are they reducing their involvement with their most-loved brands?

Download to learn the reasons why and how consumers are consolidating their program membership, and the most effective ways loyalty marketers should respond. 

Customer Experience

Loyalty

Customer Analytics

Promotional Strategy

Merchandizing Optimization

Digital & Mobile

CPG

Grocery

Food & Beverage

Retail

COLLOQUY Speaks

Airlines

Report

CX

Food Retail

Merchandising

Assortment

Assortment Optimization

Whitepaper

The 2013 COLLOQUY Loyalty Census (Canadian Edition)

Jul 6, 2018, 11:22 AM
While 90 percent of Canada's population is enrolled in at least one loyalty program - compared with 74 percent...
Youtube video url :
Featured : No
Gated content : Yes
Publication date : Jul 2, 2013, 00:00 AM

While 90 percent of Canada's population is enrolled in at least one loyalty program - compared with 74 percent in the United States - the participation figure is down from 2010, according to recent COLLOQUY research. Back then, 94 percent of Canadians belonged to a loyalty program.

With almost 120 million memberships among a population of less than 35 million, Canadians have established themselves as loyalty aficionados, with decades of participation among many types of programs. So why are they reducing their involvement with their most-loved brands?

Download to learn the reasons why and how consumers are consolidating their program membership, and the most effective ways loyalty marketers should respond. 

Tags :
  • Airlines
  • Assortment
  • Assortment Optimization
  • COLLOQUY Speaks
  • CPG
  • Customer Analytics
  • Customer Experience
  • CX
  • Digital & Mobile
  • Food & Beverage
  • Food Retail
  • Grocery
  • Loyalty
  • Merchandising
  • Merchandizing Optimization
  • Promotional Strategy
  • Report
  • Retail
  • Whitepaper
Categories :
  • Report
WP-CAN-The2013COLLOQUY-Thumb
Author :
Related Companies
Related Capabilities