The 2013 COLLOQUY Loyalty Census

July 02, 2013

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GROWTH AND TRENDS IN U.S. LOYALTY PROGRAM ACTIVITY

 

When our 2011 COLLOQUY Loyalty Census revealed that the number of loyalty-program memberships in the U.S. topped 2 billion in 2010, you could almost hear the sound of the industry doing a double-take.

Listen for that sound again – the loyalty tally leaped to 2.65 billion in 2012.

Obviously, the loyalty industry is pumping up. And what fascinates us as much as half a billion of pure growth are the reasons behind this continued expansion. 

Where is this bulk coming from? Some of it results from natural growth, of course, as various existing programs attract more satisfied members, as the economy recovers slowly from recession, and as new programs are introduced (particularly from companies in verticals that haven’t traditionally run programs and are now joining the industry).
 

As the economy slowly breathes new life, loyalty programs have gained increased awareness, and many are working on becoming even better. Download the whitepaper to examine the full details.

Customer Experience

Loyalty

Customer Analytics

Promotional Strategy

Merchandizing Optimization

CPG

Grocery

Food & Beverage

Retail

COLLOQUY Speaks

Airlines

Report

CX

Food Retail

Merchandising

Assortment

Assortment Optimization

Whitepaper

The 2013 COLLOQUY Loyalty Census

Jul 6, 2018, 11:18 AM
When our 2011 COLLOQUY Loyalty Census revealed that the number of loyalty-program memberships in the U.S...
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Publication date : Jul 2, 2013, 00:00 AM

GROWTH AND TRENDS IN U.S. LOYALTY PROGRAM ACTIVITY

 

When our 2011 COLLOQUY Loyalty Census revealed that the number of loyalty-program memberships in the U.S. topped 2 billion in 2010, you could almost hear the sound of the industry doing a double-take.

Listen for that sound again – the loyalty tally leaped to 2.65 billion in 2012.

Obviously, the loyalty industry is pumping up. And what fascinates us as much as half a billion of pure growth are the reasons behind this continued expansion. 

Where is this bulk coming from? Some of it results from natural growth, of course, as various existing programs attract more satisfied members, as the economy recovers slowly from recession, and as new programs are introduced (particularly from companies in verticals that haven’t traditionally run programs and are now joining the industry).
 

As the economy slowly breathes new life, loyalty programs have gained increased awareness, and many are working on becoming even better. Download the whitepaper to examine the full details.

Tags :
  • Airlines
  • Assortment
  • Assortment Optimization
  • COLLOQUY Speaks
  • CPG
  • Customer Analytics
  • Customer Experience
  • CX
  • Food & Beverage
  • Food Retail
  • Grocery
  • Loyalty
  • Merchandising
  • Merchandizing Optimization
  • Promotional Strategy
  • Report
  • Retail
  • Whitepaper
Categories :
  • Report
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