Surprise & Delight to Enhance Brand Differentiation

May 29, 2013

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Our client faced a significant competitive challenge: a dominant player controlled a significant share of spend and offered a very popular loyalty program. LoyaltyOne was brought in to help our client explore how a loyalty initiative could strengthen its customer relationships and overcome considerable barriers to continued growth.

A 'Surprise & Delight' strategy built around the idea of rewarding customers for behaviors that aligned directly with the most powerful differentiators of our client's brand.

Download the full case to see what we recommended to boost enrollment, reduce attrition, and ultimately lift transaction size.

Global Solutions

LoyaltyOne

Loyalty

Digital & Mobile

Food & Beverage

QSR

Quick Service Retail

Surprise & Delight to Enhance Brand Differentiation

Jul 6, 2018, 10:50 AM
Our client faced a significant competitive challenge: a dominant player controlled a significant share of spend...
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Publication date : May 29, 2013, 00:00 AM

Our client faced a significant competitive challenge: a dominant player controlled a significant share of spend and offered a very popular loyalty program. LoyaltyOne was brought in to help our client explore how a loyalty initiative could strengthen its customer relationships and overcome considerable barriers to continued growth.

A 'Surprise & Delight' strategy built around the idea of rewarding customers for behaviors that aligned directly with the most powerful differentiators of our client's brand.

Download the full case to see what we recommended to boost enrollment, reduce attrition, and ultimately lift transaction size.

Tags :
  • Digital & Mobile
  • Food & Beverage
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • QSR
  • Quick Service Retail
Categories :
  • Case Study
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