Strong Luxury Retail Program Gets Stronger

September 11, 2012

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Even great programs need occasional refreshing; an examination of your current structure and rewards can deliver substantial hidden benefits.


THE CHALLENGE

In the market for many years, a major U.S. luxury retailer had an existing loyalty program with one of the richest rewards structures in the retail industry.
 

The retailer wanted to revitalize their existing loyalty program’s impact, improve customer engagement, and explore opportunities to leverage the program’s potential as a sales driver. Their idea was to introduce a multi-tender strategy to make the program more accessible and drive incremental member acquisition.

THE SOLUTION

Download the full case to see how LoyaltyOne's detailed economic analysis projected difficulties for the multi-tender transition and the alternative recommendations that have led to an even stronger program.

Global Solutions

LoyaltyOne

Loyalty

Retail

Strong Luxury Retail Program Gets Stronger

Jul 6, 2018, 10:30 AM
Even great programs need occasional refreshing; an examination of your current structure and rewards can deliver...
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Publication date : Sep 11, 2012, 00:00 AM

Even great programs need occasional refreshing; an examination of your current structure and rewards can deliver substantial hidden benefits.


THE CHALLENGE

In the market for many years, a major U.S. luxury retailer had an existing loyalty program with one of the richest rewards structures in the retail industry.
 

The retailer wanted to revitalize their existing loyalty program’s impact, improve customer engagement, and explore opportunities to leverage the program’s potential as a sales driver. Their idea was to introduce a multi-tender strategy to make the program more accessible and drive incremental member acquisition.

THE SOLUTION

Download the full case to see how LoyaltyOne's detailed economic analysis projected difficulties for the multi-tender transition and the alternative recommendations that have led to an even stronger program.
Tags :
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Retail
Categories :
  • Case Study
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