Shopping By Generation

December 06, 2016

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In 2016, LoyaltyOne conducted extensive research on the topic of shopping by generation; surveying thousands of consumers and undertaking a thorough review of demographic, census, retail and behavioral research in North America. The findings are in some ways expected  technology advances continue to mold the way people shop  and in other ways, perhaps, unexpected. 

Chief among the findings that might be surprising: Baby boomers wield considerable consumer clout, especially in comparison to those in other demographic groups. Even when compared with the almighty millennials  the group that retailers, marketers and the media are constantly bending over backwards to understand and please  the boomers are a force that must be recognized. 

This report contains valuable information on how each generation travels down the path to purchase and what it means for retailers hoping to better reach them. 
 

Customer Experience

Loyalty

Customer Analytics

Digital & Mobile

Grocery

Food & Beverage

Retail

CX

Financial Services

Travel & Hospitality

promotional strategies

Food Retail

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COLLOQUY Speaks is a part of LoyaltyOne’s thought leadership platform that offers research and insights on loyalty and customer experience industry trends, as well as best-in-class content from LoyaltyOne and other industry-leading experts. 

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Shopping By Generation

Aug 28, 2018, 12:52 PM
In 2016, LoyaltyOne conducted extensive research on the topic of shopping by generation; surveying thousands of consumers...
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Publication date : Dec 6, 2016, 00:00 AM
In 2016, LoyaltyOne conducted extensive research on the topic of shopping by generation; surveying thousands of consumers and undertaking a thorough review of demographic, census, retail and behavioral research in North America. The findings are in some ways expected  technology advances continue to mold the way people shop  and in other ways, perhaps, unexpected. 

Chief among the findings that might be surprising: Baby boomers wield considerable consumer clout, especially in comparison to those in other demographic groups. Even when compared with the almighty millennials  the group that retailers, marketers and the media are constantly bending over backwards to understand and please  the boomers are a force that must be recognized. 

This report contains valuable information on how each generation travels down the path to purchase and what it means for retailers hoping to better reach them. 
 
Tags :
  • Customer Analytics
  • Customer Experience
  • CX
  • Digital & Mobile
  • Financial Services
  • Food & Beverage
  • Food Retail
  • Grocery
  • Loyalty
  • promotional strategies
  • Retail
  • Travel & Hospitality
Categories :
  • Report
CQY_Shopping by Generation2_2016_263x140
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