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Shell and AIR MILES Tap New Customer Segment to Build Share of Wallet
Shell and AIR MILES Tap New Customer Segment to Build Share of Wallet
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Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed. Recently, AIR MILES collaborated with fuel retailer Shell to identify an opportunity to grow customer spend through a targeted direct mail campaign aimed at a set of low-spend, high-potential customers.
Download the case study to learn how the AIR MILES team used rich data insights to deliver a sustained boost to share of wallet for Shell.
AIR MILES
Loyalty
Customer Analytics
Promotional Strategy
Retail
Airlines
Shell and AIR MILES Tap New Customer Segment to Build Share of Wallet
Jul 6, 2018, 10:11 AM
Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed...
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Publication date :
Jan 27, 2014, 00:00 AM
Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed. Recently, AIR MILES collaborated with fuel retailer Shell to identify an opportunity to grow customer spend through a targeted direct mail campaign aimed at a set of low-spend, high-potential customers.
Download the case study to learn how the AIR MILES team used rich data insights to deliver a sustained boost to share of wallet for Shell.
Tags :
- AIR MILES
- Airlines
- Customer Analytics
- Loyalty
- Promotional Strategy
- Retail
Author :