Shell and AIR MILES Tap New Customer Segment to Build Share of Wallet

January 27, 2014

CS-ShellandAIRMILES

Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed. Recently, AIR MILES collaborated with fuel retailer Shell to identify an opportunity to grow customer spend through a targeted direct mail campaign aimed at a set of low-spend, high-potential customers.  

Download the case study to learn how the AIR MILES team used rich data insights to deliver a sustained boost to share of wallet for Shell.

AIR MILES

Loyalty

Customer Analytics

Promotional Strategy

Retail

Airlines

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Shell and AIR MILES Tap New Customer Segment to Build Share of Wallet

Jul 6, 2018, 10:11 AM
Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed...
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Publication date : Jan 27, 2014, 00:00 AM

Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed. Recently, AIR MILES collaborated with fuel retailer Shell to identify an opportunity to grow customer spend through a targeted direct mail campaign aimed at a set of low-spend, high-potential customers.  

Download the case study to learn how the AIR MILES team used rich data insights to deliver a sustained boost to share of wallet for Shell.

Tags :
  • AIR MILES
  • Airlines
  • Customer Analytics
  • Loyalty
  • Promotional Strategy
  • Retail
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  • Case Study
CS-ShellandAIRMILES
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