Promoting Green Energy Use

April 05, 2011

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The Challenge

Bullfrog Power is Canada's 100% green energy provider and was looking to establish relationships with prospective customers that would ultimately lead to their sign-up with Bullfrog Power services.

Their existing e-newsletter was seen as a means to increase subscriber understanding of Bullfrog’s service offerings, but the challenge faced was that the current mass marketing channels had not proven to be effective in promoting newsletter sign-ups.

Our Solution

AIR MILES reward miles are an effective incentive to drive subscription to electronic newsletters. Bullfrog Power achieved response rates 5 times higher than if no incentive was present.

The power of a campaign going viral and becoming extremely popular in a very short amount of time has the potential to increase response rates by as much as 25 times than if no incentive was present.

AIR MILES

Loyalty

Airlines

Promoting Green Energy Use

Jul 6, 2018, 10:53 AM
Bullfrog Power is Canada's 100% green energy provider and was looking to establish...
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Publication date : Apr 5, 2011, 00:00 AM

The Challenge

Bullfrog Power is Canada's 100% green energy provider and was looking to establish relationships with prospective customers that would ultimately lead to their sign-up with Bullfrog Power services.

Their existing e-newsletter was seen as a means to increase subscriber understanding of Bullfrog’s service offerings, but the challenge faced was that the current mass marketing channels had not proven to be effective in promoting newsletter sign-ups.

Our Solution

AIR MILES reward miles are an effective incentive to drive subscription to electronic newsletters. Bullfrog Power achieved response rates 5 times higher than if no incentive was present.

The power of a campaign going viral and becoming extremely popular in a very short amount of time has the potential to increase response rates by as much as 25 times than if no incentive was present.

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  • AIR MILES
  • Airlines
  • Loyalty
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  • Case Study
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