New Strategic Direction for Iconic Loyalty Program

October 09, 2012

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The Challenge

A recent LoyaltyOne client operated a program that was participated in by more than 60% Canadian consumers and had been one of the first recognizable programs of its kind in the market. While not suffering from lack of awareness, the programs key performance metrics were anything but iconic.

Only 12% of consumers indicated being influenced by the current program (30% is the industry benchmark) and the program was so far from digitized that the business had a difficult time mining insights from their customer's shopping behaviour.

The Solution

Download the case study to see how our consulting practice built strategic foundations for the shift of this storied program to a modern, digital, and more effective driver of customer loyalty.

Global Solutions

LoyaltyOne

Loyalty

Customer Analytics

Retail

New Strategic Direction for Iconic Loyalty Program

Jul 6, 2018, 10:49 AM
A recent LoyaltyOne client operated a program that was participated in by more than 60%...
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Publication date : Oct 9, 2012, 00:00 AM
The Challenge

A recent LoyaltyOne client operated a program that was participated in by more than 60% Canadian consumers and had been one of the first recognizable programs of its kind in the market. While not suffering from lack of awareness, the programs key performance metrics were anything but iconic.

Only 12% of consumers indicated being influenced by the current program (30% is the industry benchmark) and the program was so far from digitized that the business had a difficult time mining insights from their customer's shopping behaviour.

The Solution

Download the case study to see how our consulting practice built strategic foundations for the shift of this storied program to a modern, digital, and more effective driver of customer loyalty.

Tags :
  • Customer Analytics
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Retail
Categories :
  • Case Study
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