Holistic Customer Strategy Builds Loyalty Beyond Program

January 27, 2014

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A Fortune 500 company came to us wanting a world-class customer relationship management (CRM) system that let them support loyalty across the enterprise, “connecting the dots” with both members and non-members. Loyalty isn't just about loyalty program members: tracking and rewarding for company-wide results should be based on a holistic view of all customers.

Download the case study to see how we engineered a CRM strategy with significant gains in member acquisition, spend lift and attrition reduction supporting a multi-million dollar net present value.

Global Solutions

LoyaltyOne

Loyalty

Promotional Strategy

Retail

Holistic Customer Strategy Builds Loyalty Beyond Program

Jul 6, 2018, 10:36 AM
A Fortune 500 company came to us wanting a world-class customer relationship...
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Publication date : Jan 27, 2014, 00:00 AM
 

A Fortune 500 company came to us wanting a world-class customer relationship management (CRM) system that let them support loyalty across the enterprise, “connecting the dots” with both members and non-members. Loyalty isn't just about loyalty program members: tracking and rewarding for company-wide results should be based on a holistic view of all customers.

Download the case study to see how we engineered a CRM strategy with significant gains in member acquisition, spend lift and attrition reduction supporting a multi-million dollar net present value.

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  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Promotional Strategy
  • Retail
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  • Case Study
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