Four Loyalty Tipping Points in 2014

July 31, 2014

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Four key trends are converging to reshape the loyalty marketing world. Today’s consumers are demanding a variety of choices via fast and seamless global, online and in-store experiences. The rise of the peer-to-peer economy threatens to bypass traditional businesses. Shoppers increasingly recognize that sharing their data should earn them something valuable in return, but loyalty marketers are still fixated on discounts. The resulting commoditization of the value exchange demands an increased emphasis on surprise and delight for program differentiation.

These four trends are driving rapid change, and the loyalty programs that have won big in 2014, and will continue to do so, are those who mobilize now. Those that don’t respond will fall far behind.
 
Download this whitepaper to discover the converging trends that could potentially threaten your business this year and beyond.

Customer Experience

Global Solutions

LoyaltyOne

Loyalty

Customer Analytics

Promotional Strategy

Merchandizing Optimization

CPG

Grocery

Retail

Report

CX

Food Retail

Merchandising

Assortment

Assortment Optimization

Whitepaper

Four Loyalty Tipping Points in 2014

Jul 6, 2018, 09:13 AM
Four key trends are converging to reshape the loyalty marketing world. Today’s consumers are demanding a variety of choices...
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Publication date : Jul 31, 2014, 00:00 AM

Four key trends are converging to reshape the loyalty marketing world. Today’s consumers are demanding a variety of choices via fast and seamless global, online and in-store experiences. The rise of the peer-to-peer economy threatens to bypass traditional businesses. Shoppers increasingly recognize that sharing their data should earn them something valuable in return, but loyalty marketers are still fixated on discounts. The resulting commoditization of the value exchange demands an increased emphasis on surprise and delight for program differentiation.

These four trends are driving rapid change, and the loyalty programs that have won big in 2014, and will continue to do so, are those who mobilize now. Those that don’t respond will fall far behind.
 
Download this whitepaper to discover the converging trends that could potentially threaten your business this year and beyond.

Tags :
  • Assortment
  • Assortment Optimization
  • CPG
  • Customer Analytics
  • Customer Experience
  • CX
  • Food Retail
  • Global Solutions
  • Grocery
  • Loyalty
  • LoyaltyOne
  • Merchandising
  • Merchandizing Optimization
  • Promotional Strategy
  • Report
  • Retail
  • Whitepaper
Categories :
  • Report
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