Exploring China's Loyalty Landscape

September 23, 2016

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When it comes to loyalty, China is truly a land of opportunity. The sheer size and clout of the market and the country’s power as a world economic force create great energy and excitement. According to the International Monetary Fund, China is the world’s largest economy in terms of purchasing power, and the disposable income of urban consumers in China is predicted to double by 2020, from 2010 levels. 

In 2016, LoyaltyOne conducted significant research in many cities of varying sizes throughout China to understand the rich retail landscape and complex attitudes toward loyalty. That research paints a picture of a country where consumers have tremendous buying power and are incredibly tech-savvy. This report explores these shoppers in depth, finding that a coalition that combines Old World best practices and New World data applications can deliver excitement and value to Chinese consumers, while helping Chinese retailers get the most out of their data assets and customer engagement efforts.

Customer Experience

Loyalty

Customer Analytics

Promotional Strategy

Digital & Mobile

Retail

CX

Financial Services

Travel & Hospitality

COLLOQUY Speaks

COLLOQUY Speaks is a part of LoyaltyOne’s thought leadership platform that offers research and insights on loyalty and customer experience industry trends, as well as best-in-class content from LoyaltyOne and other industry-leading experts. 

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Exploring China's Loyalty Landscape

Aug 28, 2018, 12:50 PM
When it comes to loyalty, China is truly a land of opportunity. The sheer size and clout of the market and the country’s power...
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Publication date : Sep 23, 2016, 00:00 AM
When it comes to loyalty, China is truly a land of opportunity. The sheer size and clout of the market and the country’s power as a world economic force create great energy and excitement. According to the International Monetary Fund, China is the world’s largest economy in terms of purchasing power, and the disposable income of urban consumers in China is predicted to double by 2020, from 2010 levels. 

In 2016, LoyaltyOne conducted significant research in many cities of varying sizes throughout China to understand the rich retail landscape and complex attitudes toward loyalty. That research paints a picture of a country where consumers have tremendous buying power and are incredibly tech-savvy. This report explores these shoppers in depth, finding that a coalition that combines Old World best practices and New World data applications can deliver excitement and value to Chinese consumers, while helping Chinese retailers get the most out of their data assets and customer engagement efforts.
Tags :
  • Customer Analytics
  • Customer Experience
  • CX
  • Digital & Mobile
  • Financial Services
  • Loyalty
  • Promotional Strategy
  • Retail
  • Travel & Hospitality
Categories :
  • Report
CQY_China Research2_2016_263x140
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