Exercising Impact: Frequency Incentives Motivate Positive Behavior Change

February 12, 2014

CS-ExercisingImpact

The YMCA Canada joined forces with the Public Health Agency of Canada to create a new program for incentivizing people to increase their physical activity. The main objective of the program was to increase the average frequency of visits to the YMCA’s health, fitness and aquatics facilities by 1-2%, with a focus on the youth demographic.

They called on AIR MILES® for Social Change to develop a program offering AIR MILES reward miles for visits to the YMCA’s facilities. The team executed both baseline data gathering and the development of behavior-change offers in the market to create reward miles-based offers to drive the frequency the YMCA was looking for.

The results saw in increase in frequency with a 6% lift in incremental visits and a 3% lift in year-over-year visits, with 63% of participating YMCA members visiting between one and six times more each week.

Download the case study to see the full outstanding results of the AIR MILES team.

 

 

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Exercising Impact: Frequency Incentives Motivate Positive Behavior Change

Jul 6, 2018, 09:40 AM
The YMCA Canada joined forces with the Public Health Agency of Canada to create a new program for...
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Publication date : Feb 12, 2014, 00:00 AM

The YMCA Canada joined forces with the Public Health Agency of Canada to create a new program for incentivizing people to increase their physical activity. The main objective of the program was to increase the average frequency of visits to the YMCA’s health, fitness and aquatics facilities by 1-2%, with a focus on the youth demographic.

They called on AIR MILES® for Social Change to develop a program offering AIR MILES reward miles for visits to the YMCA’s facilities. The team executed both baseline data gathering and the development of behavior-change offers in the market to create reward miles-based offers to drive the frequency the YMCA was looking for.

The results saw in increase in frequency with a 6% lift in incremental visits and a 3% lift in year-over-year visits, with 63% of participating YMCA members visiting between one and six times more each week.

Download the case study to see the full outstanding results of the AIR MILES team.

 

 

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