Drive Differentiated Growth Through Shopper-Centric Collaboration

October 16, 2017

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Retailers and CPG manufacturers face more-demanding shoppers and increased competition. In order to win, they need to develop both deep insight into changing shoppers’ needs and superior execution to deliver the positive shopping experience that will help them to drive differentiated growth. Their separate efforts limit their insight for anticipating and meeting shoppers’ needs. More complete insight and effective action requires collaborative effort and a shared ecosystem for data collection and analysis.

To better understand both Retail and CPGs views associated with deriving actionable insights to positively impact customer behavior, Precima commissioned Forrester Consulting to conduct a survey. 

Download this new and informative report, to find out how improved shopper-centric collaboration between Retailers and CPGs can drive better business value and ultimately win at the shelf.

Precima

Promotional Strategy

Merchandizing Optimization

CPG

Retail

Report

Merchandising

Assortment

Assortment Optimization

Whitepaper

Drive Differentiated Growth Through Shopper-Centric Collaboration

Jul 10, 2018, 14:10 PM
Retailers and CPG manufacturers face more-demanding shoppers and increased competition. In order to win, they need to...
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Publication date : Oct 16, 2017, 00:00 AM
Retailers and CPG manufacturers face more-demanding shoppers and increased competition. In order to win, they need to develop both deep insight into changing shoppers’ needs and superior execution to deliver the positive shopping experience that will help them to drive differentiated growth. Their separate efforts limit their insight for anticipating and meeting shoppers’ needs. More complete insight and effective action requires collaborative effort and a shared ecosystem for data collection and analysis.

To better understand both Retail and CPGs views associated with deriving actionable insights to positively impact customer behavior, Precima commissioned Forrester Consulting to conduct a survey. 

Download this new and informative report, to find out how improved shopper-centric collaboration between Retailers and CPGs can drive better business value and ultimately win at the shelf.
Tags :
  • Assortment
  • Assortment Optimization
  • CPG
  • Merchandising
  • Merchandizing Optimization
  • Precima
  • Promotional Strategy
  • Report
  • Retail
  • Whitepaper
Categories :
  • Report
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