Debunking the Millennial Myth

April 07, 2017

Download Full Article

Get a download link sent to your email

No matter where we turn, from pop culture and pop news to real news and academic research to Wall Street and Main Street, everyone is scrutinizing, evaluating and dissecting the Millennial cohort for crumbs and clues on how to reach them, understand them and market to them.

But beyond the buzz and their current influence over businesses, brands and retailers, and beyond their apparent propensity to live online and confound our expectations, who are Millennials? And are they really even any one thing? LoyaltyOne Global Solutions decided to dig a little deeper to decipher and understand who Millennials really are and in the process unravel the myth surrounding the elusive Millennial.

Myths Debunked:
•    Millennials are marketers’ most valuable demographic
•    Millennials have different needs and expectations
•    Millennials are a cohesive group

Get in-depth insights into how these myths are debunked and what shopper segments are vital for marketers by downloading the report Debunking the Millennial myth - Data over Demographics.

Customer Experience

Global Solutions

LoyaltyOne

Loyalty

Customer Analytics

Digital & Mobile

Retail

Report

CX

Whitepaper

Debunking the Millennial Myth

Jul 6, 2018, 10:54 AM
No matter where we turn, from pop culture and pop news to real news and academic research to Wall Street and Main Street...
Youtube video url :
Featured : No
Gated content : Yes
Publication date : Apr 7, 2017, 00:00 AM

No matter where we turn, from pop culture and pop news to real news and academic research to Wall Street and Main Street, everyone is scrutinizing, evaluating and dissecting the Millennial cohort for crumbs and clues on how to reach them, understand them and market to them.

But beyond the buzz and their current influence over businesses, brands and retailers, and beyond their apparent propensity to live online and confound our expectations, who are Millennials? And are they really even any one thing? LoyaltyOne Global Solutions decided to dig a little deeper to decipher and understand who Millennials really are and in the process unravel the myth surrounding the elusive Millennial.

Myths Debunked:
•    Millennials are marketers’ most valuable demographic
•    Millennials have different needs and expectations
•    Millennials are a cohesive group

Get in-depth insights into how these myths are debunked and what shopper segments are vital for marketers by downloading the report Debunking the Millennial myth - Data over Demographics.
Tags :
  • Customer Analytics
  • Customer Experience
  • CX
  • Digital & Mobile
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Report
  • Retail
  • Whitepaper
Categories :
  • Report
WP-DebunkingMillennialMyth-thumb
Author :
Related Companies
Related Capabilities