Dare to be Different: The Changing Face of Customer Loyalty

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July 04, 2019

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Fearing the retail apocalypse? You’re not alone. As thousands of retailers announce store closings, retail leaders must accept what no longer works and embrace the positive side of change.

 

Based on a recent global study on loyalty and customer experience surveying thousands of loyalty program operators and program members, President & CEO of LoyaltyOne Bryan Pearson, will help guide you in building business strategies that connect with consumers in a meaningful way and align with the dramatic shifts in the retail landscape.

 

Watch our on-demand webinar to learn the following:

  • The true size of the loyalty management industry and understand why it will only continue to grow
  • How much companies are currently spending on loyalty and what you need to invest in order to keep up
  • How to leverage data and technology to generate more value for your best customers,
  • How to build stand-out customer experiences with real-world examples, and
  • Four key loyalty strategies you can start implementing today to stay ahead of the competition

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Bryan Pearson

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Bryan Pearson

President and CEO, LoyaltyOne & President and CEO, BrandLoyalty

As President and Chief Executive Officer of LoyaltyOne, Co. Bryan leads a global set of enterprises organized by Alliance Data under the LoyaltyOne umbrella: The AIR MILES Reward Program in Canada, BrandLoyalty, Precima, and LoyaltyOne Global Solutions.

Joining the organization soon after its founding in 1992, Bryan moved through a series of progressively senior roles, becoming President of the AIR MILES business in 1999 and assuming his current position as President and CEO of LoyaltyOne, Co. in 2006.

A highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management, Bryan has spoken at industry events around the globe, with his views on loyalty, data analytics and privacy widely quoted in national and international publications.

The author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy as well as The Loyalty Leap for B2B, Bryan regularly contributes to the Forbes retail column, among others.

Bryan supports a number of community and charitable groups including the CHUM Christmas Wish Foundation and Kids Help Phone. Bryan has an MBA and a BScH (Microbiology and Biochemistry) from Queen’s University.

Dare to be Different: The Changing Face of Customer Loyalty

Jul 4, 2019, 14:46 PM
Fearing the retail apocalypse? You’re not alone. As thousands of retailers announce store closings, retail leaders must accept...
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Fearing the retail apocalypse? You’re not alone. As thousands of retailers announce store closings, retail leaders must accept what no longer works and embrace the positive side of change.

 

Based on a recent global study on loyalty and customer experience surveying thousands of loyalty program operators and program members, President & CEO of LoyaltyOne Bryan Pearson, will help guide you in building business strategies that connect with consumers in a meaningful way and align with the dramatic shifts in the retail landscape.

 

Watch our on-demand webinar to learn the following:

  • The true size of the loyalty management industry and understand why it will only continue to grow
  • How much companies are currently spending on loyalty and what you need to invest in order to keep up
  • How to leverage data and technology to generate more value for your best customers,
  • How to build stand-out customer experiences with real-world examples, and
  • Four key loyalty strategies you can start implementing today to stay ahead of the competition
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