Creative New Program Pushes Wrong Retail Buttons

October 20, 2013

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A large retailer was losing sales to discount competitors and needed to reverse losses. The company knew its best customers very well, but the key question remained: what could they do to capture the lost market share? A loyalty marketing concept was created but the company wondered if it would have the desired impact.
 

Our solution:

LoyaltyOne worked with this retailer to validate the concept. Through detailed analysis, we uncovered that it would not bring the hoped-for results, helping the company  avoid a costly business decision. Continuing the engagement, LoyaltyOne proposed alternative solutions which yielded a positive impact on both annual sales and customer feedback.

Global Solutions

LoyaltyOne

Loyalty

Promotional Strategy

Retail

Creative New Program Pushes Wrong Retail Buttons

Jul 6, 2018, 10:38 AM
A large retailer was losing sales to discount competitors and needed to reverse losses. The company knew its best customers...
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Publication date : Oct 20, 2013, 00:00 AM

A large retailer was losing sales to discount competitors and needed to reverse losses. The company knew its best customers very well, but the key question remained: what could they do to capture the lost market share? A loyalty marketing concept was created but the company wondered if it would have the desired impact.
 

Our solution:

LoyaltyOne worked with this retailer to validate the concept. Through detailed analysis, we uncovered that it would not bring the hoped-for results, helping the company  avoid a costly business decision. Continuing the engagement, LoyaltyOne proposed alternative solutions which yielded a positive impact on both annual sales and customer feedback.

Tags :
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Promotional Strategy
  • Retail
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  • Case Study
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