Boosting Sales of TTC's Metropass

April 05, 2011

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The Challenge

The Toronto Transit Commission (TTC), a public transit provider within the urban area of Toronto, wanted to boost sales of their Metropass Discount Plan (MDP).

Increased sign-ups and sales of the MDP would result in increased overall ridership for the TTC, which is one of TTC’s main objectives.

Our Solution

AIR MILES reward miles are a very cost-effective additional incentive, beyond price discounts, to encourage sales in the public transit sector.

In the case of the Toronto Transit Commission, AIR MILES reward miles proved to be a valuable incentive in driving sales of the TTC Metropass Discount Plan passes by providing a further motivation for sign-up, in addition to the already reduced monthly pass rate.

AIR MILES

Loyalty

Airlines

Boosting Sales of TTC's Metropass

Jul 6, 2018, 10:17 AM
The Toronto Transit Commission (TTC), a public transit provider within the urban area of Toronto, wanted to boost...
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Publication date : Apr 5, 2011, 00:00 AM

The Challenge

The Toronto Transit Commission (TTC), a public transit provider within the urban area of Toronto, wanted to boost sales of their Metropass Discount Plan (MDP).

Increased sign-ups and sales of the MDP would result in increased overall ridership for the TTC, which is one of TTC’s main objectives.

Our Solution

AIR MILES reward miles are a very cost-effective additional incentive, beyond price discounts, to encourage sales in the public transit sector.

In the case of the Toronto Transit Commission, AIR MILES reward miles proved to be a valuable incentive in driving sales of the TTC Metropass Discount Plan passes by providing a further motivation for sign-up, in addition to the already reduced monthly pass rate.

Tags :
  • AIR MILES
  • Airlines
  • Loyalty
Categories :
  • Case Study
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