Big Data and AI 2021: How AIR MILES Delivers Value to Partners

As Canada's most recognized loyalty program, AIR MILES has over 10M collectors who shop at more than 100 different retailers, generating a significant amount of customer-level data. With this information, the AIR MILES team leverages data platforms to integrate machine learning techniques, predictive analytics, and automated dashboards to uncover customer-level opportunities for their partners. From supporting marketing personalization efforts, to helping forecast item sales at the store-level, these capabilities maximize partner value out of the AIR MILES loyalty program. 

Hear from four members of the AIR MILES data team in three different sessions to discuss how AIR MILES turns data into value for collectors and partners through an integrated approach with data, marketing, and technology.