AIR MILES’ “Unfair Advantage” – Powering artificial intelligence at scale
July 07, 2021
With the rapidly changing consumer landscape, many organizations are looking to engage with customers across their preferred channels. But, as the shift to digital grows exponentially, it’s no surprise that companies struggle to keep up as they look to create meaningful online and offline experiences.
Featured in CIO Review, Sean O’Brien, AVP Data Science & Analytics, AI for AIR MILES, speaks to stitching this connection together by developing a holistic view of each consumer, powered by artificial intelligence and machine-learning capabilities. Leveraging the data of nearly 11 million Collectors across 30,000 data points, the AIR MILES Reward Program’s data algorithms drive scale and efficiency for Partners to create best-in-class, personalized customer experiences. This combination of data and technology provides a frictionless shopping experience while improving Partner campaign return-on-investment through accurate online and offline attribution.
Hear from Sean O’Brien as he gives a glimpse into how AIR MILES data capabilities eliminate pain points to drive brand affinity and achieve business objectives.
Read article here.