AIR MILES Raises Transaction Frequency for Declining Segment

January 10, 2014

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The AIR MILES Reward Program recently identified a large segment of Collectors at a retail Sponsor whose spend showed a declining trend. The retailer wanted to bring these customers back into stores to re-engage them before their spend diminished any further.

In collaboration with Squareknot, LoyaltyOne’s full-service creative agency, the AIR MILES client service team built a national direct mail campaign designed to inspire more visits from Collectors whose spend showed a decreasing trend. 

Download this case study to view the results.

AIR MILES

Loyalty

Promotional Strategy

Retail

Airlines

AIR MILES Raises Transaction Frequency for Declining Segment

Jul 6, 2018, 10:00 AM
The AIR MILES Reward Program recently identified a large segment of Collectors at a retail Sponsor whose spend showed a...
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Publication date : Jan 10, 2014, 00:00 AM

The AIR MILES Reward Program recently identified a large segment of Collectors at a retail Sponsor whose spend showed a declining trend. The retailer wanted to bring these customers back into stores to re-engage them before their spend diminished any further.

In collaboration with Squareknot, LoyaltyOne’s full-service creative agency, the AIR MILES client service team built a national direct mail campaign designed to inspire more visits from Collectors whose spend showed a decreasing trend. 

Download this case study to view the results.

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  • AIR MILES
  • Airlines
  • Loyalty
  • Promotional Strategy
  • Retail
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  • Case Study
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