Realizing the Future of Loyalty

Caroline Papadatos

September 24, 2018

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The loyalty industry is forecast to grow by as much as 300 percent in the next five years. As we head into the future, where is loyalty going, and what are the signals to watch for?

This report explores the six most promising opportunities for the future of loyalty, offering you real-world examples and impactful advice that can help your business succeed. 

You’ll learn:

  • How to leverage customer data to improve program fundamentals
  • Ways to combat loyalty fatigue, earn consumers’ attention and keep them engaged
  • Why brand partnerships could be a valuable new source of revenue
  • What to know about emerging technology, like blockchain and machine learning

Download the report now to learn how to take advantage of the biggest trends shaping the future of loyalty.

Loyalty

Customer Analytics

Report

blockchain

machine learning

About the author

Caroline Papadatos

Caroline Papadatos

Senior Vice President, Global Solutions

As Senior Vice President of LoyaltyOne Global Solutions, Caroline sits on the Executive Committee and leads global alliances and key loyalty partnerships in North America and abroad, including the loyalty consulting practice and new ventures in customer experience. Caroline also leads LoyaltyOne Corporate Marketing and Thought Leadership. With her extensive practitioner experience in loyalty, customer centricity and brand management, Caroline is a successful B2C and B2B change agent and has a proven track record in designing and managing loyalty coalitions, delivering innovative customer loyalty and retention strategies to drive superior customer financial performance.

Caroline has worked across multiple industry sectors, including retail, financial services, telecom and publishing. Her past executive roles include Senior Vice President of Marketing for Rogers Communications Inc., Canada’s largest telecom services provider, CRM Manager at Sears Canada, Senior Vice President and Chief Knowledge Officer at LoyaltyOne and Senior Vice President of Marketing for the AIR MILES Reward Program.

Caroline has been an active Board member and strategic partner of the Canadian Marketing Association (CMA), and was bestowed an Honorary Life Member award by the CMA for her contributions to marketing in Canada. Caroline was formerly a Board member for The Verde Group, a customer experience company, and has participated on several Advisory Boards for technology startups in the areas of data, CRM, loyalty and customer experience. Caroline is the Executive Sponsor of the Women’s Leadership Initiative at LoyaltyOne and was the previous Chair of the Roger’s Women’s Network. She has also held a Board position at Ronald McDonald House, and is an active fundraiser for Covenant House.

Realizing the Future of Loyalty

Sep 20, 2018, 11:50 AM
In this report, LoyaltyOne Global Solutions explores the six most promising opportunities for loyalty’s future...
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Publication date : Sep 24, 2018, 00:00 AM

The loyalty industry is forecast to grow by as much as 300 percent in the next five years. As we head into the future, where is loyalty going, and what are the signals to watch for?

This report explores the six most promising opportunities for the future of loyalty, offering you real-world examples and impactful advice that can help your business succeed. 

You’ll learn:

  • How to leverage customer data to improve program fundamentals
  • Ways to combat loyalty fatigue, earn consumers’ attention and keep them engaged
  • Why brand partnerships could be a valuable new source of revenue
  • What to know about emerging technology, like blockchain and machine learning

Download the report now to learn how to take advantage of the biggest trends shaping the future of loyalty.

Tags :
  • blockchain
  • Customer Analytics
  • Loyalty
  • machine learning
  • Report
Categories :
  • Report
Future of Loyalty Report_Cover Image_263x140
Author : Caroline Papadatos
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