Customer Analytics

Retail Strategy | Customer-Centric Solutions | Precima

In today's highly competitive and dynamic retail industry, actionable shopper insights are critical to unlocking customer-centric marketing and merchandising wins. Our Precima team helps retailers turn deep customer insights into transformative solutions that put your customers at the center of every decision you make.



Customer Analytics - Our Solutions

Supplier Collaboration

Use big data to form stronger collaboration efforts and better relationships with your suppliers.

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Targeted Marketing

Effectively invest your marketing budget to deliver value for both you and your customers.

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Assortment Optimization

Develop optimal assortment plans to minimize risk to sales and to drive continuous customer loyalty.

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Price Optimization

Set the best prices for your competitive situation, driving enhanced price perception to win shoppers.

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Promotion Optimization

Invest in quality promotions for valued loyalty shoppers to meet your strategic, financial and competitive objectives.

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Precima helped us take our customer insights to a new level, improving the quality of our discussions with the retailer, shifting focus from short term fixes toward understanding root causes of performance issues. Key findings from the data enable us to work with the retailer to influence shopper behavior in a positive way leading to sales growth.


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– Senior Director, Category Management, Category Insights



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