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Bryan A. Pearson President and Chief Executive Officer

As President and Chief Executive Officer, Bryan leads all of the enterprises organized by Alliance Data under the LoyaltyOne umbrella: LoyaltyOne Consulting, the AIR MILES Reward Program, COLLOQUY, Direct Antidote and Precima. Joining the organization soon after its founding in 1992, he moved through a series of progressively senior roles, becoming President of the AIR MILES business in 1999 and assuming his current position in 2006.


Bryan is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management. He is a frequent speaker at industry events around the globe, and his views are widely quoted in national and international publications. He also contributes to COLLOQUY magazine as a writer and a member of the editorial board.


A strong supporter of many community and charitable groups, Bryan is a board member of the Special Olympics Canada Foundation. He is also an active participant in the Venture Management program at Queen’s University.

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Bruce Burgetz Senior Vice President and Chief Information Officer

As Senior Vice President and Chief Information Officer, Bruce is responsible for all IT systems and infrastructure, including one of Canada’s largest and most sophisticated customer data warehouses. His experience and vision are significant contributors to the success of LoyaltyOne.


Bruce has more than three decades of senior IT and CIO experience, with special expertise in customer care, billing distribution and loyalty program IT. Before joining us in 2006, he was partner and co-owner of an IT consulting firm subsequently sold to CGI Group Inc.; Senior Vice President IT and CIO of Shoppers Drug Mart, Canada’s leading retail drugstore chain; and CIO of Rogers Wireless, a major Canadian wireless telecommunications company. Bruce was inducted into the Canadian Information Productivity Awards Hall of Fame in 1997.

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Bruce Kerr President, LoyaltyOne U.S.

Bringing more than 20 years of executive-level experience to his role as President, LoyaltyOne US, Bruce applies his expertise in customer management, analytics and loyalty marketing to help build successful corporate and brand partnerships. He is spearheading LoyaltyOne’s expansion in the US and international markets, responding to demand from corporate clients who need more effective differentiation strategies – and who have seen the proven success of the coalition loyalty model established by the AIR MILES Reward Program.


Bruce joined the AIR MILES organization in 1995 and progressed through a series of senior roles, ultimately overseeing relationship management with all Sponsors of North America’s premier coalition loyalty program. He was also responsible for business development, both within the coalition and under the aegis of LoyaltyOne’s parent company, Alliance Data.

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Stephanie Coyles Senior Vice President & Chief of Strategy and Acquisitions

As Senior Vice President & Chief of Strategy and Acquisitions, Stephanie is responsible for enterprise development strategy, product innovation and acquisitions, as well as the introduction of new capabilities across LoyaltyOne. She also champions thought leadership throughout the organization as head of the Knowledge Office, directing information sharing and knowledge development, corporate social responsibility initiatives, business-to-business marketing, public relations and the COLLOQUY publishing and education group.

Stephanie was previously a senior principal with McKinsey & Company. In nearly two decades with the firm's Canadian consulting group, she tackled strategic challenges and helped boost bottom-line results for a wide array of North American retail (grocery and soft goods), financial services, telecom and consumer packaged goods companies. Her other achievements include establishing McKinsey's Canadian health care practice and publishing ground-breaking research on consumer loyalty.

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Dave Burns Senior Vice President, Chief Operating Officer

As LoyaltyOne’s Senior Vice President and Chief Operating Officer, Dave is responsible for all strategic planning and service delivery in our customer care, human resources and facilities management organizations. His leadership experience in these key areas spans strategic planning, sales, market segmentation, customer relationship management, customer satisfaction measurement, employee engagement and recruitment.


Dave came to LoyaltyOne from Percepta, where he was responsible for providing CRM solutions and contact management services, primarily to the automotive industry. His experience also includes time at Air Canada’s Aeroplan loyalty program; at TeleTech, where he worked with major clients CIBC and Ford; and at Bell Canada, where he managed business-to-business customer care and support centers.

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Michael Kline Senior Vice President, Legal Services

As Senior Vice President, Legal Services, Michael leads the team responsible for all legal dimensions of the AIR MILES Reward Program, including contractual relations, intellectual property, compliance and other corporate matters related to the loyalty coalition’s extensive network of Sponsors and Reward Suppliers.


Prior to joining the AIR MILES organization, Michael was a partner at Fogler, Rubinoff LLP in the corporate and securities area. His breadth of legal experience includes a secondment to the Ontario Securities Commission, where he practiced in the Corporate Finance Department and the Office of the General Counsel. Michael is called to the Bar of Ontario and is a member of the Canadian Corporate Counsel Association.

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Neil Everett Senior Vice President and Chief Marketing Officer

As Senior Vice President and Chief Marketing Officer, Neil is responsible for all aspects of marketing the AIR MILES Reward Program, including branding, e-business, promotions, direct mail and consumer products. His focus as CMO is on growing and evolving consumer engagement to ensure the continued leadership of North America’s premier coalition loyalty program. Neil also leads Direct Antidote, a full-service direct marketing agency under the LoyaltyOne umbrella.


While CMO of Shoppers Drug Mart, Neil oversaw the launch of major new sales channels and vendor strategies, including a customer education initiative and the Optimum loyalty program. Prior to joining the AIR MILES organization, he was president of Ammirati Puris Advertising and CMO of McDonald’s Canada.

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Todd March Senior Vice President and Chief Client Officer

Todd is responsible for managing vital corporate relationships with more than 120 Sponsors of the AIR MILES Reward Program in his role as Senior Vice President and Chief Client Officer. He oversees all client services and business development groups, spearheading the pursuit of innovative partnership marketing strategies. He also plays a key business development role with LoyaltyOne’s parent company, Alliance Data.


Todd began his career in consumer packaged goods, progressing through a series of planning and finance roles with Unilever, Pepsico and Kraft. Joining the AIR MILES Reward Program in 1999 as Vice President, Finance, he soon added strategic planning and rewards management to his scope of responsibilities. His role ultimately expanded to include strategy, product development and acquisitions.

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Kelly Hlavinka Managing Partner, LoyaltyOne Consulting
As Managing Partner, Kelly directs most strategic consulting engagements with LoyaltyOne clients. Kelly joined the company in 1996 and has led both COLLOQUY publishing and the consulting group to their place as an internationally recognized authority on loyalty, attracting such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International.

An acknowledged expert in the theory and practice of loyalty marketing, Kelly has been published and quoted widely in business, marketing, and loyalty media. She has bylined articles in DM News, The DMA Insider, and DIRECT, and is often quoted by Newsweek, Advertising Age, and Smart Money. Kelly has been a featured presenter at many industry conferences, and she leads COLLOQUY's faculty in teaching a series of loyalty marketing workshops and webinars around the world.

Kelly's extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research, and customer analysis. Her previous experience includes marketing positions with Buyers Choice (now The Polk Company), ACS, Inc., a database marketing company, and Equifax Consumer Direct.
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Brian Ross General Manager, Precima
As General Manager, Brian is responsible for Precima’s overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he has worked with leading North American retailers and manufacturers to implement world-class customer management strategies.

Before joining Precima, Brian held
a series of positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.
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Wesley Horvath Vice President of Business Development, Precima

As Vice President of Business Development, Wes is responsible for building the high-profile client base of Precima, a leading provider of customer management and analytical services to retail and consumer packaged goods companies. He focuses his energy on identifying the best potential partners and forging mutually beneficial business relationships.


Wes brings more than 20 years of experience in sales and product development to his role. Prior to joining Precima he was Vice President for business development with the major North American grocery chain Safeway, where he guided the launch of a loyalty program that rewarded shoppers with discounts on gasoline purchases. He also directed collaborative target marketing campaigns whereby CPG companies could send direct mail offers to frequent Safeway shoppers using customized household purchase information.

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Miguel Pereira Director of Consulting & Analytical Services, Precima

Miguel manages client relationships for Precima, a full-service provider of customer management solutions, in his position as Director of Consulting and Analytical Services. With more than 20 years of experience in the retail industry, he brings to his role a deep knowledge of all organizational functions, from supply chain management to loyalty marketing, as he helps retailers achieve long-term gains.


Prior to joining Precima, Miguel was general manager of customer management and analytics at Sears Canada. His earlier retail experience includes senior positions with HBC Canada and Toys “R” Us. Miguel’s insights on analytics and customer management have appeared in Forbes magazine and many trade publications. He is frequently invited to speak at industry conferences.

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Blair Cameron General Manager, LoyaltyOne

Based in Calgary, Blair oversees day-to-day operations and management strategy for the AIR MILES Reward Program in Western Canada. As General Manager, Client Services, he works with loyalty coalition partners such as Safeway, Shell and the Forzani Group, helping turn customer insights into pragmatic initiatives for profitable business growth.


Blair brings a strong retail background to his executive role. Before joining the AIR MILES organization, he was responsible for marketing, advertising and merchandising at Mark’s Work Wearhouse, Canada’s largest specialty apparel retailer. He previously held a range of positions in marketing, research and store development with leading grocery chains Sobeys and Safeway.

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Lorne Solway Senior Director, Brand & Promotions, AIR MILES Reward Program

Lorne brings more than two decades of experience to his role as Senior Director, Brand & Promotions, for the AIR MILES Reward Program. He is responsible for all brand marketing via TV, radio and other mass channels, as well as national and local promotions on behalf of the loyalty coalition’s Sponsors. His mandate is to ensure cohesive brand integration and continuity in all interactions with AIR MILES Collectors.


Prior to joining LoyaltyOne, Lorne was Director, National & Regional Marketing, with McDonald’s Restaurants of Canada, where he developed and executed the annual marketing plan. Previously he held senior marketing and operations positions with restaurant chains mmmarvellous mmmuffins and Michel’s Baguette, as well as with Bell Mobility and the largest licensee of the Hudson’s Bay Company, operating under the Zellers Vision Centre, Bay Optical, Bay Hearing and Bay Home Improvements banners.

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Michael Boyle Director, Business Development, AIR MILES Reward Program

As Director, Business Development, Michael leads a sales team that has extended the reach of the AIR MILES Reward Program even deeper into the Canadian marketplace, adding key coalition Sponsors in categories such as auto/travel, insurance, consumer electronics, home furnishings and liquor. His group has also charted new directions for the loyalty currency, exploring business-to-business initiatives, employee incentive programs and other innovative business models.


Prior to joining the AIR MILES Reward Program, Michael was Director of New Business Development with Generation5, one of Canada’s leading consumer insight companies. He previously held sales and account management positions with Cognos, Enhance Systems and Xerox Canada.

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Neil Balbirnie Vice President Consumer and Market Intelligence, AIR MILES Reward Program

Neil leads a team of 65 analysts, researchers, statisticians and geographic information system (GIS) specialists in his role as Vice President, Consumer and Market Intelligence, with the
AIR MILES Reward Program. Their mandate: to gain increasingly sophisticated insights from customer data. A recognized expert in analytical relationship marketing and geospatial analytics, Neil helps some of North America’s leading companies in their efforts to better understand, predict and profitably influence consumer behavior.


Neil also serves as a Contributing Editor of COLLOQUY and frequently speaks on consumer information and analytics at industry and academic events. Prior to joining the AIR MILES organization, he was a senior consultant with Generation5, a leading consumer insight company, where he oversaw analytical CRM initiatives for clients such as Kraft Foods. He previously held leadership positions with Sears Canada and Scotiabank.

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Rick Ferguson Editorial Director, COLLOQUY®

As COLLOQUY’s Editorial Director, Rick is responsible for all print and online publishing, as well as educational and research projects. Under his direction, the COLLOQUY magazine and website provide a worldwide audience of more than 32,000 subscribers with news, expert commentary, program summaries and research on all facets of loyalty marketing around the globe.


An acknowledged expert in the field, Rick has published widely on the theory and practice of using loyalty programs to change consumer behavior. He has been cited as a loyalty expert by many news and business publications, including The Wall Street Journal, The New York Times and Fast Company. He is also a regular contributor to various marketing publications and has been a featured presenter at a wide range of industry conferences. As a key member of the COLLOQUY faculty, he has delivered workshops and webinars on the principles, practices and technologies of loyalty marketing in the US, the UK, South Africa, Ukraine, Malaysia and Singapore
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Di Cullen Managing Director, Direct Antidote

As Managing Director, Di leads the client services team at Direct Antidote. She applies her extensive marketing communications background in tailoring effective creative strategies to fit every client’s unique needs. Drawing on decades of hands-on experience in the US, Canada and her native South Africa, she provides strategic insights on all aspects of loyalty communications, achieving measurable results with initiatives that are imaginative, differentiating, memorable – and designed to build long-term brand loyalty.


In the course of her career, Di has tackled every kind of marketing challenge for an incredible diversity of products and services. Her wide-ranging résumé includes senior-level positions at Lintas, SMW Advertising, Universal McCann, BMO Financial Group, Euro RSCG and HarrisDirect.

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Meghan LaBonge Executive Creative Director, Direct Antidote

As Executive Creative Director, Meghan leads Direct Antidote’s multidisciplinary creative team, developing solutions that are innovative and differentiating yet always grounded in a rigorous analysis of customer data. Drawing on three decades of experience, she spearheads campaigns designed to connect with clients’ target audiences, generate sales, strengthen relationships, build brands – and ultimately inspire loyal and profitable customers.

Over her career Meghan has held senior creative positions with both traditional direct marketing and relationship marketing agencies, including Epsilon Loyalty, Wunderman, Catalyst Direct and FCB Direct. Her work has received many industry awards, and she regularly shares her passion for relationship marketing as a speaker at Direct Marketing Association annual conferences, DMDays New York, and various universities and graduate programs.

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Andrew Souvaliotis Co-Founder & President, Green Rewards

Andrew Souvaliotis founded Green Rewards in 2007 by blending his expertise in loyalty marketing with his life-long passion for the environment and climate. The company was built on a vision to create a measurable green shift in consumer behaviour by harnessing the immense success and reach of consumer loyalty programs in Canada.

Andrew holds a Bachelor of Science degree