Loyalty Program Design
We approach your loyalty challenge from five strategic dimensions—taking into consideration the Marketplace; Customer Behaviors & Attitudes; Organizational Readiness, Economic and Financial Performance and Design of your loyalty strategy.
This comprehensive approach informs everything we do. And it’s at the very heart of our Loyalty Dimensions process, our proprietary approach to developing your optimal customer strategy. We create customer strategies that are implementable in the short-term and sustainable over the long-term.
Our highly disciplined approach to program development includes:
• Conducting a competitive assessment
• Designing a go-to-market strategy
• Creating a ready-to-execute modular plan
Optimizing Your Loyalty Program
If you currently have a proprietary program, the LoyaltyOne team will:
• Conduct a thorough assessment of the value it generates for your business
• Guide you through a step-by-step “tune-up” to optimize program performance and ensure you’re investing in the right customers
• Recommend enhanced features such as priority access and exclusive experiential benefits for those customers who deliver the most value to your business
Designing Superior Customer Experiences
Together we’ll build an insight-driven action plan for achieving full customer-centricity:
• Integrate all vital customer touch points in a sophisticated experience design – or revitalize specific areas, from pricing and assortment to service offerings and promotions
• Target high-value customers with relevant offers across all communications channels
• Work with our award-winning creative agency on precision marketing communications shaped by behavioral and transactional data
• Keep up the momentum of innovation, whether transforming in-store experiences with real-time mobile marketing or exploring the business building power of social media
Insight Driven Marketing Services
Applying one-to-one marketing expertise honed through decades of high-impact work, our full-service agency has won international recognition by balancing sound strategy, deep insights, a mastery of logistics and highly differentiating creative.
• Loyalty communications strategy
• CRM-based direct marketing
• Digital/mobile marketing
• Retail program development
• Creative services
Contact Us to Discuss a Solution for Your Business
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