Executive Committee
LoyaltyOne Executive Committee
Bryan A. Pearson
LoyaltyOne
Bryan A. Pearson President and Chief Executive Officer
As President and Chief Executive Officer, Bryan is responsible for leading Alliance Data's LoyaltyOne enterprises: LoyaltyOne Consulting, AIR MILES® Reward Program, COLLOQUY®, Direct Antidote, ICOM, and Precima. Bryan joined LoyaltyOne in 1992, was appointed President of AIR MILES in 1999, and assumed his current role in 2006.

Bryan is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing, and customer relationship management. He's a frequent speaker on these subjects, invited to events around the world, and his views are widely quoted in national and international publications. Bryan also contributes to COLLOQUY® magazine, both as an author and as a member of its editorial board.

Bryan supports a number of community and charitable groups and is a board member of the Special Olympics Canada Foundation. He is also an active participant in Queen's University's Venture Management program.
Bruce Burgetz
LoyaltyOne
Bruce Burgetz Senior Vice President and Chief Information Officer
As Senior Vice President and Chief Information Officer, Bruce is responsible for all IT systems and infrastructure, including one of Canada's largest, most sophisticated network of databases. His experience and vision are significant contributors to LoyaltyOne.

Bruce brings over three decades of senior IT and CIO experience and special expertise with customer care, billing, and loyalty program IT. Before joining us in 2006, Bruce was partner and co-owner of an IT consulting firm, later sold to CGI Group Inc.; Senior VP IT and CIO of Shoppers Drug Mart, Canada's leading retail drugstore chain; and CIO of Rogers Wireless, Canada's leading wireless telecommunications company. Bruce was inducted into the Canadian Information Productivity Awards Hall of Fame in 1997.
Bruce Kerr
LoyaltyOne
Bruce Kerr Senior Vice President
Bringing more than 20 years of executive-level experience to his role as Senior Vice President, Bruce applies his expertise in customer management, analytics and loyalty marketing to help build successful corporate and brand partnerships. He is spearheading LoyaltyOne's expansion in the US and international markets, responding to demand from corporate clients who need more effective differentiation strategies - and who have seen the proven success of the coalition loyalty model established by the AIR MILES Reward Program.

Bruce joined the AIR MILES organization in 1995 and progressed through a series of senior roles, ultimately overseeing relationship management with all Sponsors of North America's premier coalition loyalty program. He was also responsible for business development, both within the coalition and under the aegis of LoyaltyOne's parent company, Alliance Data.
Stephanie Coyles
LoyaltyOne
Stephanie Coyles Senior Vice President & Chief of Strategy and Acquisitions
As Senior Vice President & Chief of Strategy and Acquisitions, Stephanie is responsible for enterprise development strategy, product innovation and acquisitions, as well as the introduction of new capabilities across LoyaltyOne.

Stephanie was previously a senior principal with McKinsey & Company. In nearly two decades with the firm's Canadian consulting group, she tackled strategic challenges and helped boost bottom-line results for a wide array of North American retail (grocery and soft goods), financial services, telecom and consumer packaged goods companies. Her other achievements include establishing McKinsey's Canadian health care practice and publishing ground-breaking research on consumer loyalty.
Dave Burns
LoyaltyOne
Dave Burns Senior Vice President, Chief Operating Officer
As Senior Vice President and Chief Operating Officer, Dave is responsible for all strategic planning and service delivery in our customer care, human resources, and facilities organizations. His leadership experience in these areas spans strategic planning, sales, market segmentation, customer relationship management solutions, customer satisfaction measurement, employee engagement and recruitment.

Dave came to LoyaltyOne from Percepta, where he provided customer relationship management solutions and contact management services, primarily to the automotive industry. His experience also includes time at Air Canada's Aeroplan; TeleTech, where he worked with CIBC and Ford; and Bell Canada, where he was responsible for business-to-business customer care and support centres.
Michael Kline
LoyaltyOne
Michael Kline Senior Vice President, Legal Services
As Senior Vice President, Legal Services, Michael leads a legal team responsible for all contractual relations, intellectual property, legal compliance, and other corporate matters related to the organization's vast network of Sponsors and Reward Suppliers.

Prior to joining AIR MILES, Michael was a partner at Fogler, Rubinoff LLP, and was seconded to the Ontario Securities Commission where he practiced in the Office of the General Counsel. Michael is called to the Bar of Ontario and is a member of the Canadian Corporate Counsel Association.
Neil Everett
LoyaltyOne
Neil Everett Senior Vice President and Chief Marketing Officer
As Senior Vice President and Chief Marketing Officer, Neil is responsible for marketing the AIR MILES® Reward Program. This includes: branding, e-business, promotions, direct mail, and consumer products. He also leads Direct Antidote, our direct marketing agency, and Precima, which partners with retailers and manufacturers across North America to implement enterprise-level customer management solutions.

While CMO of Shoppers Drug Mart, Neil was responsible for launching new sales channels and vendor strategies, customer education campaigns, and the Shoppers Optimum loyalty program. Prior to joining AIR MILES, Neil was president of Ammirati Puris Advertising and CMO of McDonald's Canada.
Todd March
LoyaltyOne
Todd March Senior Vice President and Chief Client Officer
Todd is responsible for managing vital corporate relationships with more than 120 Sponsors of the AIR MILES Reward Program in his role as Senior Vice President and Chief Client Officer. He oversees all client services and business development groups, spearheading the pursuit of innovative partnership marketing strategies. He also plays a key business development role with LoyaltyOne's parent company, Alliance Data.

In addition, Todd leads ICOM, the LoyaltyOne business behind the largest permission-based consumer lifestyle and behavioral database in North America - as well as the continent's most widely used multi-brand direct mail sample and coupon program.

Todd began his career in consumer packaged goods, progressing through a series of planning and finance roles with Unilever, Pepsico and Kraft. Joining the AIR MILES Reward Program in 1999 as Vice President, Finance, he soon added strategic planning and rewards management to his scope of responsibilities. His role ultimately expanded to include strategy, product development and acquisitions.
Business Leads
Business Leads
Kelly Hlavinka
LoyaltyOne Consulting
Kelly Hlavinka Managing Partner, LoyaltyOne Consulting
As Managing Partner, Kelly directs most strategic consulting engagements with LoyaltyOne clients. Kelly joined the company in 1996 and has led both COLLOQUY publishing and the consulting group to their place as an internationally recognized authority on loyalty, attracting such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International.

An acknowledged expert in the theory and practice of loyalty marketing, Kelly has been published and quoted widely in business, marketing, and loyalty media. She has bylined articles in DM News, The DMA Insider, and DIRECT, and is often quoted by Newsweek, Advertising Age, and Smart Money. Kelly has been a featured presenter at many industry conferences, and she leads COLLOQUY's faculty in teaching a series of loyalty marketing workshops and webinars around the world.

Kelly's extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research, and customer analysis. Her previous experience includes marketing positions with Buyers Choice (now The Polk Company), ACS, Inc., a database marketing company, and Equifax Consumer Direct.
Blair Cameron
AIR MILES
Blair Cameron General Manager, LoyaltyOne
Based in Calgary, Blair oversees day-to-day operations and management strategy for the AIR MILES Reward Program in Western Canada. As General Manager, Client Services, he works with loyalty coalition partners such as Safeway, Shell and the Forzani Group, helping turn customer insights into pragmatic initiatives for profitable business growth.

Blair brings a strong retail background to his executive role. Before joining the AIR MILES Reward Program, he was responsible for marketing, advertising and merchandising at Mark's Work Wearhouse, Canada's largest specialty apparel retailer. He previously held a range of positions in marketing, market research and store development with leading grocery chains Sobeys and Safeway.
Lorne Solway
AIR MILES
Lorne Solway Senior Director, Brand & Promotions, AIR MILES Reward Program
Lorne brings more than two decades of experience to his role as Senior Director, Brand & Promotions, for the AIR MILES Reward Program. He is responsible for all brand marketing via TV, radio and other mass channels, as well as national and local promotions on behalf of the loyalty coalition's Sponsors. His mandate is to ensure cohesive brand integration and continuity in all interactions with AIR MILES Collectors.

Prior to joining AIR MILES, Lorne was Director, National & Regional Marketing, with McDonald's Restaurants of Canada, where he developed and executed the annual marketing plan. Previously he held senior marketing positions with mmmuffins Canada and Bell Mobility as well as the largest licensee of the Hudson's Bay Company, operating under the Zellers Vision Centre, Bay Optical, Bay Hearing and Bay Home Improvements banners.