The AIR MILES® Reward Program is built on a unique coalition of partners, known as program Sponsors. When consumers shop or do business with any Sponsors within the coalition, their loyalty is repaid with AIR MILES reward miles, which can be redeemed for free travel, entertainment, home electronics, and much more.

Because multiple Sponsors participate in the program, consumers earn reward miles quickly through their everyday purchases in high-frequency shopping categories. And Sponsors benefit from shared marketing, database, and rewards costs. Because consumers collect rewards miles with a loyalty card, participating Sponsors receive invaluable information about their shopping habits. AIR MILES collects, manages, and analyzes that data, using it to predict consumer behavior and create cost-effective, targeted, and highly responsive marketing campaigns for Sponsors.